-
acquires 41% of all new cars
-
purchases 25% of all toys
-
buys 80% of luxury travel
-
spent $35 billion last year
on their grandchildren
-
spent $30 billion last year
on anti-aging products
-
say they will continue
working after retirement (47% of Boomers)
-
owns 75% of the nation's
financial assets
-
controls 80% of all savings
-
owns 50% of all corporate
stock
-
spends $7 billion online each
year
-
spends more capita on
groceries, travel and leisure that any other age group
-
accounts for 60% of all heath
care spending
-
purchases 74% of all
prescription drugs
-
buys 51% of all OTC products
-
40% of the 97 million over 45
adults in this country are single
-
Consumers age 50+ currently
spend $1.7 trillion on goods and services. By 2010, it will be
$2.6 trillion
-
By 2009, over half of all US
heads-of-households will be 50+
